Our products
tend to have wide circulation
because our clients have lots of
different constituents, undertake extensive educational efforts,
or are seeking to inform policy at the state or national level.
Our products
are designed to engage a broad
range of audiences that can influence
change, including:
Adults
and children who are affected by inadequate systems of
care
Business
leaders integral to social change
Citizens
who need information about controversial issues
Deans
and faculty at undergraduate and graduate schools
Donors
and prospective donors
Government
agency heads and regulators
Grassroots
advocates and reformers
Leaders
of professional associations
Local,
state, and national legislators
Media representatives
Members
of licensure and disciplinary boards
Opinion-setters
from many professional disciplines
Presidents,
governors, and cabinet officers (and their staffs)
Staff
and boards of care-providing agencies
Staff
and boards of nonprofits, foundations, and other funders
We help clients
do a thoughtful analysis
of intended audiences and communications goals before
product development begins, and we revisit these matters
often as the work goes forward.
We helped Family Resources create a
new look and more audience-sensitive publications which
have raised its visibility and increased its fundraising
capacity.
