Client and Partners: The Robert Wood Johnson Foundation funded the series, and, together with the Center for Practical Bioethics (formerly the Midwest Bioethics Center, C-SP's national program office), provided extensive editorial guidance.

What We Did: We developed the concept for the series, conducted original research, wrote, edited, and designed the publications, commissioned art/photography, and supervised all phases of production and distribution.

Quality, Benefits, and Impacts: Over its seven years of life, series print runs nearly doubled, growing from 12,500 to some 22,000. Series mailing lists included, among others, all members of Congress, key chairs of state legislative committees in all states, executive branch officials within state government, as well as reformers and clinicians across the country. Other groups of policy leaders such as the membership of the American College of Probate Judges were reached through special distributions. Focus group participants drawn from influentials who had read series briefs viewed them as "factual," "interesting," "user-friendly," "credible," and "high quality publications that appeal to a broad audience."

For more information: The entire State Initiatives in End-of-Life Care series is available in PDF format at
www.practicalbioethics.org/ cpb.aspx?pgID=895.